I just found this wonderful blog and I thought that all of the rest of you shop owners would like to read this shop owners blog.
http://shopowner.blogspot.com/
Lots of great ideas and inspiration.
http://shopowner.blogspot.com/
Keep your navigation hierarchy to a minimum ~ I don’t like to have to click through several different pages just to find one of an item. Example:
Furniture
Outdoor Furniture
Benches
Iron Benches
Then you find a photo of one bench. There is nothing to look at on the first four links, but links. Think about how many times a consumer has to click on links before they get to see a photo of something that they may want to purchase. Will they stick around to click on several furniture links to find the one thing that they are looking for?
Contact information ~ make sure that your contact information is easily available. If the consumer has a question you want to make sure that they can easily email or call you.
Policies ~ make sure you spell out your policies including return, shipping, payment, guarantee, and privacy.
Keep your website content and graphics fresh. I don’t want to go out to a site in February or later and see Christmas graphics on the site. I would be hesitant to purchase something from this site.
Again, this is just my personal opinion. But I hope that I have given you some food for thought as far as what a consumer is looking for in a website, and remember more and more of us are shopping on-line. There are a lot of places to shop on-line ~ make yours one that is comfortable to spend time on.
If you have any questions or comments please send me an email and I will be happy to answer them.
Copyright © 2007 — Nancie Dumdi — All Rights Reserved